A world famous author and his publisher while discussing a book were unable to come up with a suitable title. To settle the issue, they decide to call up a local establishment and enquire about something very specific. The person who answered the phone was unable to come up with a specific answer and had to look it up. Once the answer was obtained the author and his publisher decided to use this as their title and created on of the Cult classics in Literature. ID the book or ID the author.
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